The internet is a powerful platform providing a broad awareness of online stores. Millions of people are online every day, searching the internet looking for services and products. Online shopping is increasing every year and is seen as a convenient way to purchase products and have them delivered Read More >>
Build Trust with your About Us page
This post was originally published in September 2015 and updated in January 2019. Good website design can be powerful. A small startup with a well-designed website can look just as professional as many larger companies who have been around for years. However, many large companies (such as Read More >>
The #1 Reason Websites Fail to Get Results
For a business trying to reach new customers or clients, a website is a valuable marketing tool. It can be used to inform visitors about the services and products you provide, as well as the benefits they will receive if they buy from you. However, not all websites are effective. Some fail to Read More >>
Above the Fold
How an Outdated Design Principle Can Benefit Your Business Keeping an important message "Above the Fold" used to be the golden rule when it came to web design. The concept came from the early days of print publishing when newspapers were folded in half and then stacked on the newsstand. Only the Read More >>
Sending Website Visitors to Your Social Media
You might have seen the article we posted here recently - how to use Social Media to send people to your website. Well, the opposite is also possible. Sending a website visitor to your social media profile is a great way to engage with them further and build a solid business relationship before you Read More >>
Boost Website Traffic Through Social Media
While social media is a perfect way to engage with customers, it’s not a one-stop shop. Some customers will want to know more details about you and your products/services before they feel comfortable buying from you. This is where your website comes in. It’s a place that people can visit in order Read More >>
How to create Cornerstone Content
What is ‘Cornerstone Content’? And is it relevant for me? The word cornerstone is defined as “an important quality or feature on which a particular thing depends or is based”. This is key to understanding what cornerstone content for your website means. Basically cornerstone content is the Read More >>
How to Write Content When You Hate Writing Content
Ok… full disclosure here… I’m not a professional copywriter. Like you, I’m just another person in a business who occasionally gets assigned the task of writing content for our website or marketing materials. Working for a web development company, I’ve also spent a lot of time with clients as they Read More >>
Tips for writing great website content
This article was originally posted on 30 September 2015 and updated in June 2018. Writing content is one of the most important tasks when developing or updating your website - but it is also one of the most difficult. With that in mind, we thought we'd share our tips for writing great web Read More >>
3 of our Favourite Photo Galleries for your Website
Having a photo gallery on your site can be a fantastic tool as it can: Showcase the quality of your products – as the saying goes ‘a picture is worth 1000 words’ consumers love to see what they are buying prior to purchase. Create a more personable brand – a gallery can help you show ‘behind the Read More >>
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