The old saying ‘an image speaks a 1000 words’ is especially true in the world of Social Media. Attention spans are getting shorter and it’s a lot harder to compete with the other marketing messages that users are swamped with daily.
Using a visually engaging image is a great way to grab attention on social media. With that in mind, here are 4 apps that can help you take your social media game to the next level.
Pixlr
www.pixlr.com
Available on: Web, iOS, Android
Price: Free!
Pixlr offers a range of image editing apps. At its most basic, Pixlr express lets you add filters, text and other effects which can turn even the most bland image into something special.
For those who want Photoshop power without a photoshop budget, the Pixlr Editor is a great alternative. It lets you work on the image in different layers and has many of the same editing tools you would find in the more expensive versions.
Boomerang
Download App
Available: iOS, Android
Price: Free
Boomerang is an app created by Instagram that takes a series of photos in quick succession. These photos are then turned into a looping video that plays and rewinds on itself.
Even if you haven’t heard of a boomerang image before, you’ve likely seen one on social media. It’s a super easy way to create an eye-catching video for your page.
iMovie
Download App
Available: iOS
Price: Free
As an iOS app, you can use iMovie on your iPhone, iPad or Mac computer. It lets you trim, cut and combine videos as well as adding filter effects, music and text overlay. Once finished, you can export the clip to either save to your computer/device or upload directly to social media.
I don’t have a mac, so I’ve searched high and low for an app that works as seamlessly for windows but have not had any luck yet. If you know of one, let me know!
Adobe Spark Video
spark.adobe.com
Available: Web, iOS
Price: Free, unless you want to replace the spark logo with your own, in which case it is $14.29 per month.
Adobe spark is very easy to use. It allows you to combine video clips, photos, icons and text to create a video that can be saved to your computer/device or uploaded to social media. You start with a template, so no design expertise is required. Free soundtracks are also available if you would like to add music.
