This article was originally published in 2015 and updated in September 2018 For those of you who haven’t come across this term before, an eNews (short for an electronic-newsletter) is a newsletter that is distributed via an email. It is an easy and affordable way for businesses to keep in touch Read More >>
6 Golden Rules for Marketing your Livestock Business
As a Stud Breeder, you likely find that your year revolves around your annual sale. One of the most important aspects of your annual sale is Marketing. The way that you market your sale and stud can be the difference in pushing that sale average up a few dollars, or drawing a selection of new Read More >>
What should I include in my eNews?
We previously wrote about the benefits of sending an eNews. The next logical question that we are often asked is “what should I include in my email.” The content of your eNews will depend on your readers and what your marketing goals are. Start by considering your audience. What information will Read More >>
No One Likes Spam
Are your emails Spam? What is Spam? And how do I avoid breaching Australia’s Spam Laws when sending emails to my mailing list? Recently we have shared on our blog the benefits of sending out an eNews to past and potential clients as well as our tips for making the most of the eNews as a Read More >>
Three Steps to Optimising your Email Marketing to Generate More Leads and Increase Sales
Imagine this scenario. You meet a potential customer or client who is interested in your business. However, for whatever reason, now is not the time for them to buy. Maybe they have several large expenses coming up soon and buying your amazing product is just not enough of a necessity at Read More >>
Our 6 top marketing tips
1. Define and KNOW your brand Before your do anything else, first take some time to think about what it is you provide for your customers How do your products or services solve a problem or fill a need for them? What does your business stand for? What are you promising – what can you Read More >>
