For businesses having a Facebook page can be very valuable in promoting your business. Let’s take a look at some of the main reasons your business should have Facebook page:

1 Customer engagement & retention

Facebook is a great way to really interact and engage with your customers which builds your customers awareness, knowledge and loyalty to your business.

2 Improve your business & manage your reputation

Having a business Facebook page gives you a direct channel to your customers. You can find out what they really think of your business and use this feedback to improve. And if you do this successfully you can also positively influence the reputation of your business.

3 Generation of business leads

The interactive and viral nature of Facebook gives you the chance to open your business up to a world of potential new customers.

4 Humanise your business

Put an everyday personality and face (or many faces) to your business. This will allow your current and future customers to see you and know exactly who they’re talking to when they are dealing with you. This allows them to build trust in your business.

5 Drive traffic to your website

You can include a link on your Facebook page to your website which can increase your web traffic. The more people that visit your website the better.

6 Show your customers you are progressive

In today’s world if you are not online then there is a high chance that you could be signaling to your customers that you are not a progressive business. Most people now head online when they want information. And with its rapidly growing popularity, more and more people are turning to Facebook to learn about a business.

7 Take advantage of viral marketing

Viral marketing is word of mouth on warp speed. Use it to get your business name out there. The great thing is Facebook is free and if used well has the potential to connect you with a lot of people quickly.

8 Targeted advertising opportunity

Facebook also has the ability for businesses to advertise on Facebook. The real advantage of Facebook ads is that you can target them by demographics including location, age, gender and interests. It is a paid service which is relatively quick and easy, and it can be tracked so you can easily measure the results.

Why not think about adding a Facebook Business Page to your marketing tools?