In our last post we just couldn't fit them all in... so here are some extra tips for writing great website content:
8. Encourage some immediate action from your clients. Use ‘calls to action’ throughout the website. Ideally there should be something on each page - to make it as easy as possible for your visitor to become involved. What do you want your customers to do if they visit that page? Is it to sign up for your newsletter, or to contact you, download a book, or BUY NOW!
9. Include some ‘Cornerstone Content’ on your website. This is evergreen content that is essential for a potential customer to know in order to place value on your business and what you are offering. Read our blog ‘What is Cornerstone Content? And is it relevant for me?’
10. Use internal links whenever possible – these help clients navigate around all your information and creates points of interest which helps them to scan the text.
11. Include ‘Frequently Asked Questions (FAQ’s)’ to answer commonly asked questions or concerns. A great way to develop these is to take notice when you are asked questions in the course of your everyday work day and you will soon find it’s often the same ones over and over – add these to your FAQ’s.
12. “A picture is worth 1000 words” - make sure you include images that complement your content and illustrate your key messages. Read our blog ‘Find the Right Images for your Advertising’ to make sure you get this right.
13. Proof read, proof read and proof read again. Then get someone else to proof read… typos and spelling errors will quickly send people away.
14. Make sure your content is above all else – HELPFUL. Is it easy to navigate and find? Is the information useful to a potential client? Will it make their lives easier or help them solve a problem?
We hope you find these tips useful. If you missed Part 1 of this blog post with our first 7 tips for writing great content then catch up here.