We previously wrote about the benefits of sending an eNews. The next logical question that we are often asked is “what should I include in my email.” The content of your eNews will depend on your readers and what your marketing goals are. Start by considering your audience. What information will they find engaging and encourage them to stay subscribed to further emails? What will keep them interested in your business?
At Bizboost, we often help many clients set up or send their eNews, so we’ve been able to see first-hand what works. To get you started, we’ve compiled a list of our favourite topics to consider.
- Helpful tips and advice
Giving your readers with helpful tips and advice is one of the best ways to keep them engaged with your emails. Passing on information that will assist them in some way is a benefit that will keep them coming back for more.
- The latest news in your industry
Have there been any developments in your industry that affect both you and your clients? An eNews is the perfect place to keep your readers up to date with this news.
- Promote upcoming events
An eNews is the perfect place to promote any events, sales, competitions or deals that you have coming up within the next few months. While promoting these on social media is very effective, you’re not always guaranteed to reach a large audience. With email, you know you can reach everyone on your contacts list.
- Testimonials and success stories
Do you have any clients or customers who had great success after visiting your business? Give them a shout out in your next eNews and congratulate them for their hard work. This helps provide social proof and trust in your brand.
- Articles you find interesting
Remember, you aren’t just limited to content that you’ve created. If you’ve read an interesting article or blog relating to your industry or business recently, link to it in your eNews. If you found it interesting, chances are your readers might think so too.
- Jokes or fun images
There is no need to be serious all the time. End your eNews on the lighter side with a joke or a funny image.