Previously we’ve written about Our Six Top Marketing Tips.
Marketing is such a broad topic and we can’t just limit ourselves to our favourite six tips. So we thought we’d back it up with four new ideas on how to take your business to the next level.
Tip 1: Focus on your Unique Point of Difference
It’s not enough just to promote the service or product that you offer. These days, there is just too much competition from different businesses trying to sell the exact same thing you are. Instead, determine what your unique point of difference is and promote it.
- Who is your target market?
- What is it that your target market needs?
- How does this relate to the product or service that you sell?
- How do you do it differently from other businesses?
There are many different things that might differentiate you from your competitors. For example, our livestock clients may have a breeding philosophy that distinguishes them from other studs. Our hospitality clients may choose to only use produce that is organic or from the local area. Other businesses may pride themselves in fast delivery, supporting local charities, providing excellent customer service and more. Remember, it’s got to be something that makes your business unique.
Tip 2: Get Your Brand in Front of Your Customers
Once you’ve determined your unique point of difference, the next step is to promote it. There’s many ways of doing this. Examples include, but are not limited to:
- Social Media
- Links or recommendations from other websites
- Newsletters (print or electronic)
- Newspaper advertising
- Signage at your business’s gate or shopfront
- Uniforms, hats, bags (etc) with your logo
- A stand at events, such as field days
- Sponsorship of an event/cause
The key to deciding how to market your business is to consider your target market and what they use the most. For example, there is no point setting up an Instagram account if your ideal customers don’t use it.
For more on deciding what social media platform is best for your business your business, read our article.
Use the 90 Day Rule
When promoting your business, remember the 90-day rule.
Think of how frequently you are swamped with advertising each day. You see it on billboards, television, radio, social media platforms, websites we visit, product packaging, in our email inbox and much more. Your potential customers and clients are also being swamped with the same amount of advertising.
When you meet a potential customer, they might not need your product or service right now. However, they might need it in 9 months down the track. How are they going to remember your business above all others when this occasion arises?
This is why we recommend getting your business in front of potential customers and clients regularly. To be exact, at least once every 90 days. You might choose to get in contact more frequently, but just don’t leave it for longer (you don’t want them to forget you in the meantime).
Tip 3: Be Consistent in Your Branding
Human beings are very visual creatures. We respond well to a well-designed logo.
A good logo is something that can also be easily recognised. Think of how easily these well-known brands can be identified by a symbol alone:
It’s important to be consistent with your branding. If you have a logo or letterhead, use it for all your advertising activities. Do you have a colour scheme? If so, use it every time you market your business. In time, this will help people easily recognise your brand.
Tip 4: Take Action. Create a Google My Business Page
We thought we’d end this article with a practical tip you can do today.
More and more people are turning to Google when looking for a local business. Having your business appear on the first page is invaluable for catching these potential customers.
Have you ever noticed that little snapshot that appears on the right-hand side of search results? It’s generated by that business’s Google My Business Page.
If you have a Google map on your website, you might find that Google has already created the beginnings of a GMB page. In that case, all you need to do is claim it and add the missing information.
They’re quite simple to set up. However, if you’d like assistance or someone to take the task of your hands, we can help you with the process.
For more information on Google My Business pages and how they can help your business, visit our article.
So that is four more tips we have for marketing your business. If you’d like to read our previous six tips, read our article here.
You can also contact us if you want more information on promoting your business through any of the methods we discussed in this article, including websites, Facebook business pages, email marketing or branding.