Your Social Media bio (or ‘biography’ for those non-millennials out there!) is where you give a brief description of your business and what it is you do. While length can vary (depending on the platform you’re using), they’re generally very short – which can make them even more challenging to write. We’re often asked what information should be included, so we thought we’d share our favourite tips on how to write the perfect social media bio.
Consider the Social Media Platform and Character Limit
The character limit is going to be your first consideration. There is no point writing an in-depth description, only to find out that Instagram has a limit of 150 characters.
Also consider the platform that you are using. LinkedIn allows for a much fuller profile and description of what you offer (think of it like an online resume). On the other end of the spectrum, Instagram is very informal and calls for a short summary only. If in doubt, check out other businesses in your industry for inspiration and see what approach they’ve taken.
Consider your audience and speak to them
When writing your social media bio, you want to use the same language your ideal customer would use on that platform.
As an example, millennials often use emoji’s when they write captions or comments on Instagram. If this is your target market, feel free to get creative with emoji’s in your bio. However, an accountancy firm might be aiming to reach business owner’s when they’ve got their ‘professional’ hat on. This scenario calls for more formal language.
Humanise your Business and Tell Your Story
Convey the human side of your business in your social media bio. This makes your business seem more relatable and approachable when compared to other larger companies.
You might choose to do this by introducing the people behind your brand or talking about your passion for your client’s success.
You could also choose to tell your business’s story. How long have you been around? How did you get started?
Perfect Your Elevator Pitch
If someone asked you to describe your business in 15 seconds or less, how would you do it?
Aim to be as thorough as possible within this short description. What information do you have to provide to give a potential customer a summary of what you can do for them. If you have a unique selling point, make sure you include it.
Also keep the client in mind as you write this pitch. Imagine that they’re reading your bio thinking “what is in it for me”. Summarising your business is one step, but you will be even more effective if you can describe the benefit that they will receive.
So, there you have our four tips for writing your social media bio. If you have other techniques, share them in the comments below!