We all know the phrase: ‘A picture says a thousand words’. When it comes to advertising, the right picture can really sell your business. And likewise, the wrong picture can be very detrimental to your business. Effective imagery is able to engage all of the senses. Whilst our sense of sight Read More >>
How to create Cornerstone Content
What is ‘Cornerstone Content’? And is it relevant for me? The word cornerstone is defined as “an important quality or feature on which a particular thing depends or is based”. This is key to understanding what cornerstone content for your website means. Basically cornerstone content is the Read More >>
How to Write Content When You Hate Writing Content
Ok… full disclosure here… I’m not a professional copywriter. Like you, I’m just another person in a business who occasionally gets assigned the task of writing content for our website or marketing materials. Working for a web development company, I’ve also spent a lot of time with clients as they Read More >>
Tips for writing great website content
This article was originally posted on 30 September 2015 and updated in June 2018. Writing content is one of the most important tasks when developing or updating your website - but it is also one of the most difficult. With that in mind, we thought we'd share our tips for writing great web Read More >>
3 of our Favourite Photo Galleries for your Website
Having a photo gallery on your site can be a fantastic tool as it can: Showcase the quality of your products – as the saying goes ‘a picture is worth 1000 words’ consumers love to see what they are buying prior to purchase. Create a more personable brand – a gallery can help you show ‘behind the Read More >>
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