Tips for writing great website content

Why would visitors come to my website?

How many websites have you visited that look amazing, but don’t provide the information you need?  When writing content for your website – think like a customer.  What will they want to know about your business and your product or service?
Some of the questions customers might ask include:

  • How will the product /service benefit me and solve my particular problem or need?
  • What are the features?
  • What is the cost?
  • Where do I find the product or the business?
  • How do I use the product?
  • Can I trust this company?

Content is King!

The key to a successful website is to provide relevant, interesting and up to date content which will keep your visitors coming back!

Coming up with content is one of the biggest stumbling blocks for many clients when developing a new website. Following are a few tips to help you with the often daunting task of adding content to your site.

  1. Write for your customers / website visitors first (before worrying about the search engines). Your website needs to not only attract, but also keep your visitors (and you have all of about 5 seconds to encourage them to stay!!). You can have all the search engines in the world sending people your way, but if the website doesn’t make sense to these visitors, then it is a waste of time and SEO (Search Engine Optimisation).
     
  2. Search Engines. After you have written the content, it is a good idea to then go through this and try to add key words throughout the headings and text… being careful not to change the meaning of the content. This will help the search engines to direct the visitors that you want to your website.
    Firstly you need to know what keywords your clients might be searching for when they are looking for your product or service.  Click here for more information on keyword research 
    Now, look at each individual page on your website.  Decide on a maximum of 2 or 3 keywords or phrases for each page, and use these throughout the page.  Here are some ideas where to use your keywords. 
     
  3. Write your content as if you are talking to one person. Hopefully you will have many people visit your website, but each person that reads what you have written wants to feel as though you are talking directly to them.
     
  4. Put important information at the start. In the fast paced world of the internet – you only have a few seconds to capture a visitor’s attention before they move onto the next website.
     
  5. Keep it simple – use:
  • small paragraphs
  • small sentences
  • sub headings
  • concise text
  • bold font, and
  • dot points to make the text easy to scan

 

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