My potential clients are not finding me!
How well is your site doing in the search engines? Are you confident that it is getting listed when prospects search for the products or services that you sell?
Here’s an interesting statistic. Did you know that “over 80% of all online transactions begin with a keyword search”.
What are keywords?
These are the words or phrases that people type into search engines to find information. The search engines use these keywords to decide which pages it will display on the results page.
To improve your sites performance in the search engines, the first thing you need to look at are your keywords.
Do you know what words your prospects use?
You may think that you do, however sometimes it is more difficult than you think to identify your market’s common words. People will not always use the keywords that seem obvious to you.
If your site is targeting the wrong keywords, your potential customers might never find you. This will mean that you are throwing away all the dollars, time and energy that you have put into getting your site ranked in the search engines for these keywords.
So, rather than just guessing at these words, use one of the keyword research tools available on the internet. You can start by trying one of the free keyword suggestion tools such as:
which will give you an estimated search volume for each key word.
If you are serious about your keyword research, you will need to sign up for one of the paid Keyword research tools, or contact us, and we can provide you with a professional in-depth analysis.
Once you know what your keywords are, you will be able to optimize your website content, and have keywords added to your coding to help improve your search engine results.
Related Articles: Learn where to put your keywords.