How effective is your business card?

We all know how important first impressions are. In business, this "first impression" is often provided by your business card.

What does your business card say about your business?

If you have skimped on the design and printing of your business card, what does that imply about the quality of your products? Does your business card provide prospects with enough information about your business? Is it clear what you do? No matter how good your product or services are, if your business card looks unprofessional… you will lose business.

Following are some hints on creating a card that will stand out from the crowd and impact favourably on your potential clients:

  1. Make sure your card displays a professional looking logo, which is consistent with the rest of your marketing materials.
  2. Use a font style that is easy to read and fits with your image.
  3. Include your name, phone number, address, and email address. Ensure that these stand out. Make it as easy as possible for your prospects to contact you.
  4. Always display your website address prominently. This can be one of the best ways to build a relationship with your prospect, allowing them to find out more about your business. To be professional and credible, you should have your own domain name (website address) and corresponding email address.
  5. Make sure that it is clear what you do. Use a tag line which states clearly why people should do business with you – what solution do you provide? Alternatively, include a short bulleted list of your services / products.
  6. Use both sides of your card. If all of the above information fits neatly on one side (without looking cluttered and without the font being too small) use the other side to include important information or maybe a valuable offer. This is where you can make your card stand out from the rest. It can be the information on the back which determines whether a prospect keeps your card, hands it on to other potential clients…. or bins it!

    Some ideas for the back of your card include:

    a valuable coupon
    a rewards card or punch card for regular clients
    a special webpage address containing discount coupons for business card recipients only
    a testimonial from a satisfied client
    a map to find your business

    You could even include emergency phone numbers or a small calendar to encourage people to keep it in their wallet.
  7. Add a splash of colour – but don’t overdo it. Too many colours can detract from the card’s message if they don’t complement each other. Avoid grey print on a white background – as well as being boring it can be hard to read.
  8. Proof read well prior to printing. A handy hint is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. Check and re-check phone/fax numbers and addresses.
  9. Print on quality card. Your card should feel substantial in your hand. Do not use a light flimsy homemade card.
  10. Laminate one side of your card only. This will keep your card strong and sturdy to maintain your professional look, but will allow you or your potential client to write on the back, which increases the odds of them keeping the card.

Once you receive your new cards, make sure you have a supply of them with you wherever you go, and hand them out whenever you can. Every card that you hand out is potentially another customer. Don’t be afraid to hand out more than one each time. Ask people to pass them on to others who might need your service.

What to do this month

  • Take an honest look at your business card. Does it portray the professionalism of your business? If not, contact us to discuss a new business card design.
  • Beat the price rise. Get your business cards printed (or reprinted) at our current price of $109 for 500 cards. We will be increasing our business card price in December.

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